About us — Quattro Castella, Reggio Emilia
Le Terre di Matilde
For more than forty years we have been selecting Italian wines and food specialities for corporate gifting. We do not produce, and we are not mere packers: we seek out producers, taste, pair and compose. For us, a corporate gift is a gesture that represents the giver and the value they place on their relationships.
Forty years of work are not an anniversary to celebrate: they are an archive. Names, cellars, curing times, difficult vintages, phone calls at six in the morning to find out whether the culatello would be ready in time. What we know how to do, we learned one delivery at a time.
For us, a gift is a project, not a purchase. Before talking about products, we ask who it is for: a long-standing client, a team that has worked hard all year, a supplier you argue with and respect. The recipient changes, the tone changes, everything else changes with it.
Our roots are in Emilia, at the foot of Quattro Castella, in the Terre di Matilde di Canossa. It is a corner of the world where food is not folklore: Parmigiano Reggiano and Aceto Balsamico were born here, and with them the idea that time is an ingredient. From this territory we took the measure by which we judge everything else.
Then there is the search for producers, which is the part we enjoy most. We visit them, taste in the cellar and the workshop, watch how they work when no one is looking. Some have been with us for thirty years, others arrived yesterday. What does not convince us does not enter the catalogue, even when it would have worked perfectly well.
You know the people you want to thank. We know how to turn it into a gift.
We visit them one by one: tasting in the cellar, discussing in the workshop. That is where we decide what goes into a selection — and what stays out.
40+
years of selection
14
years with FINI — La Gran Selezione
30+
years of team experience
The story
Three chapters, a single route
1980
The origins
REGAL was founded in the early 1980s, at the foot of Quattro Castella, in the Terre di Matilde di Canossa. A territory between Reggio Emilia and Parma with a thousand-year food and wine vocation: Parmigiano Reggiano and Aceto Balsamico were born here, and here we learned respect for raw materials and for the stories every product carries with it.
2010—2024
Experience with major players
For fourteen years we exclusively developed and managed FINI — La Gran Selezione, the corporate gifting line of one of the leading names in Italian food. An experience that refined the way we design complex collections and corporate gifting programmes tied to a major brand's identity.
2021
Passing the baton
Until 2021 the course was set by founder Elio Spaggiari, architect of an invaluable network of relationships with producers. That year a renewed ownership group — professionals with over thirty years of experience in gifting, food and wine, and logistics — took up the legacy. New management, unchanged mission.
The method
Designing bespoke, from A to Z
We do not simply offer a catalogue to draw from: our boxes come from a research process shared with the client. DOP, IGP and DOC products, regional specialities, and artisanal and niche products. The team manages every stage in-house, in partnership with DiParma Distribuzione for local logistics.
- 01Researching and selecting products
- 02Designing the packaging
- 03Managing supply
- 04Packing and quality control
- 05Organising shipments
Distribution
In Italy and abroad, without a worry
Domestic and international shipments, including for delicate or high-value boxes. Specialist couriers, full traceability, purpose-designed packaging and direct delivery to the final recipient: when volumes matter, logistics is part of the gift.
Reliability
On-time deliveries, even across thousands of recipients.
Personalisation
Every project is born with the client, not from a price list.
Attention to quality
We taste everything. What does not convince us does not leave.
Flexibility
Volumes and compositions change: we adapt, the standard does not.
